The Municipality of Alamada, Cotabato celebrated its 54th Founding Anniversary, the Araw ng Alamada, on June 21, 2023, and one of the activities that added grandeur to its weeklong celebration was the Mutya ng Alamada 2023, which held its coronation night on June 2023, a celebration of beauty for a cause. The pageant, which held its coronation night on June 20, 2023, was participated by 12 gorgeous ladies of the Municipality who showcased their unique personalities and advocacy while featuring the pride and unique cultural heritage of Alamada.
Through the event, the municipality aimed to enkindle joy in the heart and ignite hope in the mind of every Alamadian, deliver the message of optimism amidst hostile circumstances, celebrate beauty, value our local culture, and embrace the diverse colors of life.
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